Social Media Management is usually out of the price range for most individuals. It also becomes confusing. We have a new product to take that stress away from you no matter how large or small your individual following is.
Individual Packages Weekly or Six Months
Weekly Package
Each week we will do the following for you
- Look at your key social media outlets
- Provide you with content creation tips for the next week
- Analyze what is and is not working for you
- Work with you to set realistic targets
- Help in identification of repeatable content
- Bonus every 13 weeks paid generates a private session value $125
Valid for up to 2 social media accounts. If you need more account management just order 1 week per 2 needed. Key social media accounts that we work with LinkedIn, Twitter, Facebook, YouTube, Blogs, websites, podcasts, live streaming, TikTok, and Instagram.
All for $25 per week. Order the weekly just Click here
Try it free for one week (offer ends July 1st)
Six Month Package
Same as above, but by paying up front you get a 10% discount. Plus, a private session each month as a bonus. Bonus value $750
All for $585. Order the package by clicking here
You can order additional services like content creation and business strategy at 20% discounted rates.
Small Business Social Media Management
This is for companies with 2 to 10 employees.
Price is per 2 social media channels.
Price is billed every 90-days at the $250 per month rate.
Service includes
- Look at your key social media outlets
- Provide you with content creation tips for the next week
- Analyze what is and is not working for you
- Work with you to set realistic targets
- Help in identification of repeatable content
- Monthly tracking report
- Monthly meeting
Valid for up to 2 social media accounts. If you need more account management just order 1 week per 2 needed. Key social media accounts that we work with LinkedIn, Twitter, Facebook, YouTube, Blogs, websites, podcasts, live streaming, TikTok, and Instagram.
Companies with greater than 10 employees can request pricing by sending an email to roger@ygetarts.com
We are ALL social media managers
Let’s be clear. All of us are social media managers. We just may not be getting paid for doing that job. Here are three important concepts to understand about social media platforms.
(1) Understanding that social media is only a distribution platform for content is foundational.
Too many people fall in love with a specific type of social media. And it is usually because that one is getting them attention or possibly even generating revenues.
But to have all eggs in one basket is always a poor business strategy.
(2) Focusing on Getting Attention Gets you Broke
Too many people chase vanity metrics and it is easy to understand why. Most monetization from social media platforms come from having a large amount of followers and viewer time. Yet, that is what the social media platform wants. It may not be what you want.
(3) Unlearning a Platform is More Valuable than Learning it!
The irony of every social media platform is that it will go through a cycle of working best for the users, then working best for the social media company, and then returning to working best for the users.
Why?
Well, the platform needs active users to grow.
Then when they hit their target growth level, they will try to take control. This will hurt the engagement of those that built it. It never works.
They then have to return back to putting the users first.
Four Costs of Social Media Management
- Time
- Difficulty with delegating
- Impossible to keep up with industry changes
- Not having healthy and simple trackable systems
Costs for Social Media Management (In House)
A quick Google search shows a salary range of $24,000 to $175,000 for the position of social media manager.
As of May 2022 for the US average salary
Payscale shows $52,901
Glassdoor shows $66,765
Builtin shows $71,216
Salary.com shows $107,607 for social media and communications director
Ziprecruiter shows $50,088
12 Top Skills Needed
- Communication (multiple levels)
- Writing
- Creativity
- Efficiency
- Organization
- Traditional marketing skills
- Data Analysis
- Community building/engagement
- Design
- Public speaking
- Understanding behavioral psychology
- Curiosity
Emotional connection creates advocates and customers
The overall challenge with social media is to connect on an emotional level in a healthy way.
It is easy to connect on an unhealthy way. Just say something crazy. Yes, you might go viral. But you might go viral for all the wrong reasons.
So, how do we define a healthy connection?
Here are are key metrics
- Did you connect with someone who becomes an advocate or fan of your content. They may never buy a single thing from you. But they are important because their engagement puts you in front of their connections.
- Did they become a customer? This is a great start, but now the real work begins. Meeting and/or exceeding their expectations of your service or product.
- Did they become a repeat customer? Even better than number two.
- Did they become a repeat customer and deliver referrals? This is the best case scenario.
Five Core Emotions
The five core emotions are joy, fear, anger, disgust, and sadness.
Those are the easiest ways to initially connect with a stranger. And let’s be clear they really should call it stranger media rather than social media.
The key question is which core emotion are you targeting to start a conversation. A common mistake we see is people missing the initial connection.
Tips for connecting with Joy – share the good stuff, be fun, be light, and don’t ever worry about what others think of you.
Tips for connecting with fear – share from your perspective. What are your fears, concerns, challenges, issues, etc.. Allow the reader to connect from outside in because people are wired to help.
Tips for connecting with anger – first and foremost own it! Own your anger. What are you angry about? You don’t need to justify it. And remember anger is a healthy emotion because it can be constructive or destructive. That direction is up to you.
Tips for connecting with disgust – similar to anger but we suggest adding in a specific detail or two to back up your disgust. And whenever possible try to offer a possible solution to your disgust that is within your control.
Tips for connecting with sadness – the trick here is to own and not try to fix the sadness. Sometimes it really is time that heals us. Other things will never be fully healed, but we can find a way to walk with them in healthy ways.