What we do
We write to create an emotional connection to fans, customers, and potential buyers.
What we don’t do
Follow grammar rules. What? Yes, we write in a conversational way. We write the way your audience thinks and feels. And guess what? The majority of people do bit speak in a grammatically correct way. Thus, we don’t set you up to fail.
And think about it there are over 7,151 languages
In English alone, there are thousands of rules
For those of you who are grammar addicts, we suggest that you do two versions of our post. Ours and use Grammarly. The simple A/B test will show you the difference.
We don’t write for SEO and don’t think you should hire any person who does!
SEO rules change every minute. Since you’ve been reading this post, SEO rules have changed. Any person who is telling you they are integrating SEO is really telling you that they’ve written for EXPIRED SEO.
For SEO there are so many great tools. Use those.
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