There is no scenario where being an influencer or calling oneself an influencer would have a positive effect or impact on a majority of potential customers.
First, let’s look the word influencer.
Nearly 50% are neutral on the word.
Of those that do have an opinion, 31.13% have a negative one versus 19.81% with a positive feeling. This data point means 61% of people, with a view on the word, have a negative attitude about the word.
Does gender make a difference? Yes.
Women are more neutral on the word than men.
Of women, who have an opinion on the word, 23.63% are positive, and 20% are negative. This data point means 54% of women, with a view, are positive about the word.
Men, with an opinion, are less neutral on the word. Those with an opinion are 17.02% positive and 42.55% negative. This information translates to 71.43% having a negative feeling towards the word.
Does age make a difference? Yes.
- The least neutral group on the word is the 35-44 target demo
- The most neutral group age range is 65+
- 25-34-year-olds, who have an opinion, are more positive on the word 30.77% versus 15.38% negative. Important to note, all the demographics after this age range, with views, is more negative than positive
Should people call themselves an influencer?
The overwhelming response was no.
52% said no and the vast majority of people that answered other expanded on or gave a no answer — combining the two that creates a 79.41%. Meaning nearly 80% of people feel that it is not okay for people to call themselves influencers.
Did gender make a difference? Yes.
Nearly 68% of men are adamant that people calling themselves influencers is inappropriate versus 39% of women.
However, when we integrate the other choice, the vast majority are merely defining their reason for no answer. Adding them together shows us that 84.48% of men and 74.08% of women are negative on the word.
That said, 25.93% of women (1 in 4) versus 15.22 (1.5 in 10) feel it is okay for someone to call themselves an influencer.
Did age make a difference? Slightly.
The 25-34 age group is the most receptive to the term with 33.3% positive. This data means the only potential opportunity for someone to use the word with the least amount of pushback would be a female that is targeting 25-34-year-olds.
That said, this age group are also the most negative of people calling themselves influencers at 58.33%. Moreover, if we add in the others within that category, it becomes 66.66%.
Survey time: May 2019