It is important to remember that content creation is a process and not an event. The main difference between social media content versus traditional lies in the distribution of the material.
This ease of social media content distribution is both the blessing and curse of the medium itself.
Let’s look at some essential elements of traditional content creation that are foundational.
Honoring the Production Process
Production is not an event. It is a process. Here we take a look at some of the crucial phases of production in general.
Development is the starting point. There is not a set time limit for construction. Truth is most projects spend too much or too little time in development. At the core, development is kicking our idea around with other people. It is where we explore options of where something could fit as a creative product. You can see where our lack of impulse control can tempt us to jump right from the idea to the distribution. If our concept falls flat, then we may take it personally. If it is a success, then we’ll have no idea what the destination is.
Pre-production is the end of the development phase and the beginning of the production phase. We’ve now taken the idea from development and are on a path to transform into a tangible piece of content. Here’s the good news of moving through phases. If we are having a problem with pre-production, then that is a lovely yellow flag to return to the development phase. If things are moving smoothly, then this phase allows us to move into production with confidence rather than doubt.
Production is hopefully the fun part. This is where we start to see the idea turn into something in the real world. Where many people fail is to understand this will be two completely different things. The approach we have in our head will never fully match the actual real world produced piece. If we continue to stay in love with our idea, then trouble can begin. We will be holding on to thought rather than something that emotionally connects with our audience.
Post-production allows us a vital personal and professional space of reflection. Many people forget to celebrate that they have actually made a significant accomplishment because it isn’t easy to create something. This is a particularly healthy spot for the creator as it serves the letting go phase. We are letting go of our idea that has become real, and we get to see if the real world enjoys, disdains, or has no feeling one way or the other about our content.
Distribution is the final phase for us as creators and the starting phase for potential fans and critics of our work. Once we put our creation out there, we have zero control over the response. This is where we will get a feedback loop that we may or may not enjoy. What’s important to remember about distribution is that there will always be three main categories of consumers: fans, haters, and neutral people. The latter group is still the largest. This is what allows us to remain grounded during good times and bad ones.
Monetization gets a bum wrap.
We live in a world where money is essential.
That doesn’t mean that we have to make it our number one priority. Yet, it should be our last thing to think about either.
Over the years I’ve seen with clients that focus solely on money they tend to lose more money than they realize. I’ve also seen clients not concentrating only wealth become some of the wealthiest people I know.
What’s the difference?
Remembering that revenues come from audience members that have an emotional connection to what we’re putting out as content, products, or services.
The audience is the one in control because they vote with their dollars.
When should we think about monetization as a creator?
In my opinion, this should start at the development phase of production. We should ask ourselves who is most likely to want to purchase this content, product, or service?
If our answer is I don’t know, then we are indeed headed for some trouble.
Having a target audience is important because that is who we have to keep in mind every step of the way.
There are many ways to monetize your product/service/content, and those are best discussed privately. This is because everyone is different.
I hope that helps and I’d love to work with you. Get started today by ordering a private one-hour content creation session.