Category: Customer Service

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Social Media Tip #10

Customer service should always find new and fresh ways to reward loyal customers. We all love to get gifts. Make sure that you are providing gifts for your best customers. Make sure you try to find out what they really want as a reward. Don’t assume. Use what would you like as a reward for…

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Social Media Tip #9

Customer service should prioritize getting rid of toxic customers. There is nothing more important for a business to protect than their customer base. If a customer is wasting your time – they are toxic. If a customer is rewarding you for your service – then they are not toxic. So, make sure to support the…

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Social Media Tip #8

Customer service isn’t about highlighting comments from customers. Because it sends the wrong message. It sends the look at me message. Let customers compliment you on their channels. If you just have a bunch of testimonials, they begin to mean nothing. No person or company is perfect. Don’t fall into the trap of “look at…

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Social Media Tip #7

Customer service isn’t just about handling customer complaints. It is easy to understand why people think this way. It is because most customer service was structured in a way to handle complaints. But in the social media and internet world – everyone is a complainer. Even the people who say not to complain are complaining…

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Social Media Tip #6

The real question is how many customers can you serve? Customer service involves understanding some basics of sample size. There are many sample size calculators available for free via a simple Google search. And they are great, but, but, and let’s have one more but here… Most businesses are not designed to serve more than…

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Social Media Tip #5

Customer service involves letting them tell you what products and services they want versus the one’s you want to introduce Because they will purchase it right there and then. Remember one paying customer is better than a thousand people thinking of buying. And these people will start telling other people about this product or service.…

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Social Media Tip #4

Customer service involves listening at deeper levels than just the surface. Unfortunatley, people don’t always say what they mean. This means we have the challenge of trying to identify the customers words under their words. We must challenge ourselves not to match that to our own personal biases. In simple terms, what is the customer…

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Social Media Tip #3

Customer service is the art of asking good questions. Too often we are in our own fishbowl and don’t even realize our biases. Open ended questions are the best because they get away from multiple choice answers. They encourage the customer to explore what they really want, need, and desire. The trick for us, is…

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Social Media Tip #2

Customer service is often misunderstood because the customer is not always right. It is our job to define who are target customers are and most importantly are not. An easy way to achieve that is to have a core value and then to apply it here. For example, since my core value is fun. Then…

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Social Media Tip #1

Customer service is more important than sales and marketing What? That’s blasphemy. Nope. One important thing to remember is that social media and online businesses are inverse. Meaning you meet customers in one place – online. All sales will end up starting from some interaction online. That’s where the process starts and too often ends.…

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